The end titles reveal that Richard retired from the company after 45 years and that he and Judy are still together. Richard is applauded by all his coworkers for his success and he happily calls Judy to tell her the good news. Lonny asks Richard to clean upstairs, only to find Enrico who tells him that he understands his struggles growing up, before revealing that he has been promoted to Director of Multicultural Marketing. While Baker gets the promotion he always desired, Richard is still a janitor, though Baker gives him some support. The tactic works and Enrico calls to ask that the factory produce an even bigger order. Richard returns to work and orders everyone to use their skills to sell the new flavor from the street. Disappointed, Richard's children point out that there are no advertisements for the flavor. While this results in more jobs, the new flavor is not flying off the shelves. Richard proceeds to speak from the heart and his pitch is accepted with the Flamin' Hot Cheetos being put into production. While Lonny is upset with Richard, Richard prepares himself for the pitch, finally getting the approval of his father to back him up. He tastes them and is immediately hooked, setting up a meeting at the factory right away. Richard manages to get through to Enrico who, while perplexed over being called by a janitor, is intrigued to learn that he saw his video and asks that he send his flavored Cheetos. Richard attempts to pitch his idea to Lonny, but he turns him down, forcing him to sneak in and copy Enrico's phone number. The Montañezes work tirelessly trying to find the perfect spicy flavor for Cheetos, eventually getting the right concoction. Vacho ends up belittling Richard's plans, causing Judy to support Richard even more. He convinces Baker and the rest of his coworkers to let him take some unflavored Cheetos home, but Judy offers that he talk to his father Vacho first about a job. Noticing that his youngest son Steven likes the spicy flavor, despite it bothering him, he realizes that the way to save Frito-Lay is to pitch to the Latino market. Frito-Lay CEO Roger Enrico releases a video encouraging the workers to "think like a CEO" which inspires Richard.Īfter picking up his kids from school, Richard takes them out for elotes (Mexican street corn). This eventually results in some of the workers getting laid off. Unfortunately, the Reagan administration begins to severely affect low-paying jobs and Frito-Lay's stocks begin to go down. Despite some reluctance, Baker agrees and teaches Richard how to operate all the machinery in the factory. Richard begins paying attention to all the nuances of the factory and starts pursuing engineer maintenance leader Clarence C. Despite lying on his resumé, floor head Lonny Mason hires him. He eventually turns to his friend, former hoodlum Tony Romero, who helps him get a job at Frito-Lay. A second child later, Richard and his family begin struggling trying to make ends meet as he searches for work. As an adult, Richard and Judy live their lives as hoodlums selling drugs, but turn their life around once Judy gets pregnant with their first child. He is arrested at a young age when nobody believes that he made his money this way. He meets his future wife Judy in school where he begins selling burritos to other children. In 1966 southern California, Richard Montañez grows up as a hard working child with a strict father and supportive grandfather. It was released on June 9, 2023, by Hulu and Disney+ to mixed reviews from critics. The film stars Jesse Garcia, Annie Gonzalez, Dennis Haysbert, and Tony Shalhoub.įlamin' Hot had its world premiere at South by Southwest on March 11, 2023. Written by Linda Yvette Chávez and Lewis Colick, it is based on the memoir A Boy, a Burrito and a Cookie: From Janitor to Executive by Richard Montañez, who claimed to have invented Flamin' Hot Cheetos. Flamin' Hot is a 2023 American biographical comedy-drama film directed by Eva Longoria in her feature-length directorial debut.
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